Front

Ethos (Credibility)

Back

Establishes credibility to encourage audience actions.

Front

Use of credible sources

Back

Builds trust with the audience, making them more likely to agree.

Front

Appealing to ethos

Back

Positions the audience to view the argument favorably.

Front

Logos (Logic)

Back

Logical evidence prompts the audience to think critically.

Front

Facts and statistics

Back

Lead the audience to logical conclusions.

Front

Appeal to logos

Back

Encourages readers to assess issues based on reason.

Front

Pathos (Emotion)

Back

Emotional language motivates audience actions.

Front

Appealing to pathos

Back

Encourages empathy and potential action.

Front

Appeal to emotion

Back

Connects with audience feelings to prompt actions.

Front

Social Responsibility

Back

Encourages audience to consider their duty and act.