Design for Delight (D4D)

Front

100-Point Exercise

Back

A narrowing method performed by allocating 100 given points between ideas. The idea with the highest number of points allocated to it is the chosen idea.

Front

2x2 Matrix

Back

A narrowing technique used to place ideas in quadrants determined by specific criteria to help narrow down to a solution idea that will provide the best customer delight.

Front

7 to get 1

Back

A brainstorming method used to come up with seven distinctly different ideas.

Front

Assumption

Back

A belief about an idea that must be true for the idea to be successful.

Front

Axes

Back

A horizontal and vertical line used to plot data within a chart or graph.

Front

Behavioral Data

Back

Observational information collected about a customer's actions during the behavior.

Front

Brainstorming

Back

A group discussion to generate ideas or solve problems.

Front

Build-to-Think

Back

The process of learning through experimentation and iteration to build a user-friendly solution.

Front

Concierge Test

Back

A manually delivered experiment.

Front

Customer

Back

An individual that benefits from a product or service that a company provides.