Basic Marketing Concepts Final Assessment

Front

Which of the following is NOT a purpose of marketing? Increase brand awareness, Increase sales of products or services, Manage the finances of the business, Recognize the need to develop new products or services

Back

Manage the finances of the business

Front

If a business decides to focus marketing efforts on people who love playing baseball, which method of segmentation did they use?

Back

Psychographics

Front

Market planning is the process of setting marketing goals and devising a strategy to reach goals to maximize the profits of a product or service. True or False?

Back

True

Front

What are the four tools of the marketing mix used to sell a product or service to meet consumer wants or needs?

Back

Product, price, place, promotion

Front

Ximena used published research on the internet to make marketing decisions for a new product her business is launching. What type of marketing research did she use?

Back

Secondary

Front

All marketing decisions are affected by other activities of a business, but business decisions are not affected by marketing activities. True or False?

Back

False

Front

Which of the following is a qualitative research method? Online survey, Mass mailing of questionnaires, One-on-one interview, Experiments

Back

One-on-one interview

Front

Process is considered the Fifth P in an expanded marketing mix.

Back

False

Front

Chen has decided to focus his marketing efforts on people who work in large metropolitan areas. Which method of segmentation is Chen using?

Back

Geography

Front

Which of the following is an advantage of mass marketing?
- Drives spending habits
- Provides products for a specific age group
- Creates brand awareness
- Determines the best channels of distribution

Back

Creates brand awareness