5.2 & 5.3 flashcard

Front

what is the correct definition of "motivation"?

Back

the set of positive or negative factors that direct and individuals behavior

Front

the reason why you buy

Back

buying motives

Front

what is the correct definition of "personal identity"?

Back

the characteristics that make a person unique

Front

lifestyle

Back

the way a person lives as reflected by material goods, activities, and relationships

Front

what is buying behavior?

Back

the decision and actions of consumers as they buy

Front

an individuals belief about his or her identity image, and capabilities

Back

self concept

Front

a frame of mind developed from a person's values, beliefs, and feelings

Back

attitude

Front

emotional motives are reasons to purchase based on feelings

Back

true