Front

What is the first point of contact between a business and its audience?

Back

Brand name

Front

Which brand element is described as a visual symbol representing a brand?

Back

Logo

Front

What does a consistent color palette help with?

Back

Instant brand recognition

Front

Which element involves the use of shapes across brand assets?

Back

Shape

Front

What is the art of arranging and designing type called?

Back

Typography

Front

Which element is a concise and memorable phrase that encapsulates the essence of a brand?

Back

Slogan

Front

What does tone refer to in brand elements?

Back

The attitude or mood conveyed through language

Front

Which brand element helps in creating a recognizable and memorable brand image? Options: Imagery, Shape, Tone and voice, Typography

Back

Typography

Front

What is the purpose of using gradients in imagery?

Back

To add depth and dimension to visuals

Front

Which element is crucial for building brand recognition through short and catchy expressions?

Back

Slogan