Unit 3 Review

Front

What segmentation is Steven using by segmenting its market into comic consumers, tv series consumers, toy consumers, and movie consumers?

Back

Behavioral

Front

Wendy's restaurant wants to market its new burger rewards. They release an Instagram story to try to reach teens and young adults between the ages of 14 and 18. This is an example of what type of market segmentation?

Back

Demographic

Front

A new yoga studio opened and wants to promote their new business to active stay-at-home moms. They post flyers advertising their new classes at the local Mommy & Me Dance Class. This is an example of what type of market segmentation?

Back

Psychographic

Front

The Music Stand direct-mail company wants to send catalogs to music teachers, dancers, and other music lovers. Marketing to people with these activities and interests uses what type of market segmentation?

Back

Psychographic

Front

The Atlanta Braves are opening a new stadium in Vance County. They want to promote their new location to their fans in the Southern area. They advertise on the sides of public transportation buses in Vance, Granville, and Franklin. This is an example of what type of market segmentation?

Back

Geographic

Front

Identifying customers who use brand loyalty to choose Advil over the generic Up&Up brand from Target when buying medicine is an example of __________ segmentation.

Back

Behavioral

Front

A new senior living community opened in Cobb County. They send promotional materials to homeowners over the age of 55. This is an example of ________________ segmentation?

Back

Demographic

Front

A new restaurant increases their customers by hosting watch parties for various sports events for sports fans. This is using which market segmentation?

Back

Psychographic

Front

Barbie segments the toy market by identifying girls under the age of 12. This is using which market segmentation?

Back

Demographic

Front

Universal is opening a new Wizarding World theme park in London. The company segments the Harry Potter fandom by countries to identify fans living in England. Which market segmentation did they use?

Back

Geographic