Marketing and Sales

Marketing and Sales

Assessment

Flashcard

Business

12th Grade

Hard

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11 questions

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1.

FLASHCARD QUESTION

Front

Customers aimed at to market to from the business. Who you want to sell to.

Back

Target Market

2.

FLASHCARD QUESTION

Front

An operational document that outlines a company’s advertising strategy to generate leads & reach its Target Market.

Back

Marketing Plan

3.

FLASHCARD QUESTION

Front

On-line marketing platforms: Internet, Social Media, Email, All of the above

Back

All of the above

4.

FLASHCARD QUESTION

Front

Off-line marketing platforms: TV, Flyers, Radio

Back

All of the above

5.

FLASHCARD QUESTION

Front

Last year's Business Sales $350,000
Current year's Business Sales $402,500
What is your Sales Growth?

Back

15%

6.

FLASHCARD QUESTION

Front

What is your Customer Acquisition Cost (CAC) if 6000 new customers spent $40,000 in Marketing & $20,000 in Sales?

Back

$10

7.

FLASHCARD QUESTION

Front

What is your customer retention cost (CRC) if a restaurant gives free dinner to customers on their 11th visit, starting with 100 customers, ending with 120 customers, gaining 40 new customers, and redeeming free dinners worth $240?

Back

$3

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