DECA - Marketing Cluster Exam // Practice 3

Front

How research will be conducted depends on a business's size and resources.

Back

size and resources.

Front

Which research design is best suited to determine the reach of an advertisement in a particular target market? A. Focus group, B. Simulation, C. Survey, D. Test marketing

Back

Survey

Front

What question does establishing a sampling plan for a research project answer?

Back

How many people to survey

Front

Surveys are excellent tools for data collection because they are easy to analyze.

Back

are easy to analyze.

Front

What type of error occurred when Elliot transposed some numbers while converting raw data into numerical values? A. Measurement, B. Response, C. Recording, D. Sampling

Back

Recording

Front

What should researchers consider when evaluating the design of questionnaires? Options: A. Size of paper, B. Number of participants, C. Names of developers, D. Types of questions

Back

Types of questions

Front

Which of the following is a question that the marketing-information management function can help businesses answer: A. Where will products be stored? B. What new products should be developed? C. Where are customers located? D. What is the image of the business?

Back

Where are customers located?

Front

What does the use of a $5.00-off coupon to promote a summer menu represent?

Back

Tactic

Front

Which of the following would probably use a longer channel of distribution than the others: A. A printing press, B. A bag of oranges, C. An airplane, D. A bottle of shampoo

Back

A bottle of shampoo

Front

One of the purposes of the situational analysis component of a marketing plan is to determine a business's current weaknesses.

Back

current weaknesses.