Principles of Marketing: Chapter 7 Test Review

Front

Unlike the consumer market, the business market is fairly stable and is not segmented into various categories. True or False?

Back

False

Front

Offering cellular phone plans suited to the number of phones in a family & the amount of minutes used in one month is an example of marketing a product based on product usage.

Back

True

Front

The product user positioning strategy encourages use of a product or service by associating a personality or type of user with the product.

Back

True

Front

Companies must be careful not to base their positioning decisions solely on the actions of their competitors.

Back

True

Front

The price and quality positioning strategy always stresses higher price as a sign of quality.

Back

False

Front

Competition forces businesses to offer reasonable prices for the products and services that consumers use.

Back

True

Front

The type of competition faced by a business will affect its positioning.

Back

True

Front

When businesses are in direct competition, competitors' pricing strategies are very important.

Back

True

Front

It is always costly and time-consuming to change promotional strategies.

Back

False

Front

The Internet is virtually useless as a source of current competition information. True or False?

Back

False