Domain 2 Review

Front

A ______________________ competitor is a business that sells different product or services but is similar enough to be competitive with another business.

Back

indirect

Front

Mark designs logos for businesses in his city. He mostly works with local bakeries. What is Mark’s target market?

Back

Adults, ages 25-60

Front

What part of the SWOT analysis would dependable employees fall under?

Back

Strength

Front

What part of the SWOT analysis would small budget fall under?

Back

Weakness

Front

Would a trampoline park be direct or indirect competition for Ellie's tumbling gym?

Back

Indirect

Front

An __________________ provides an overview of the marketing plan.

Back

executive summary

Front

Which marketing method has the higher success rate of bringing in new customers? Mail, Email

Back

Mail

Front

Which marketing method is commonly seen on the side of a freeway?

Back

Billboard

Front

Which market segment shares a customer’s age, gender, and ethnicity?

Back

Demographic

Front

Which market segment shares a customer’s location? Options: Geographical, Behavioral, Demographic, Psychographic

Back

Geographical