Ethos, Logos, Pathos

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What is Ethos?

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Ethos is a rhetorical appeal to credibility or character. It establishes the speaker's authority and trustworthiness to persuade the audience.

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What is Logos?

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Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade the audience.

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What is Pathos?

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Pathos is a rhetorical appeal to emotion. It aims to evoke feelings in the audience to persuade them.

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Example of Ethos:

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"My three decades of experience in public service make me the ideal candidate for your mayor."

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Example of Logos:

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"The data is perfectly clear: this investment has consistently turned a profit year-over-year."

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Example of Pathos:

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"I’m not just invested in this community – I love every building, every business, every hard-working member of this town."

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How does Ethos influence persuasion?

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Ethos influences persuasion by establishing the speaker's credibility, making the audience more likely to trust and accept their message.

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How does Logos influence persuasion?

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Logos influences persuasion by presenting logical arguments and evidence, appealing to the audience's rationality.

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How does Pathos influence persuasion?

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Pathos influences persuasion by appealing to the audience's emotions, making them feel connected to the message.

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Identify the rhetorical appeal: "Based on my archaeological expeditions, I am confident that those potsherds are Mesopotamian in origin."

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Ethos