Understanding Distribution and POS Systems

Front

What is the primary goal of distribution strategies in marketing?

Back

To ensure products are available to consumers in the most efficient way

Front

Which of the following is a direct distribution channel? Selling products through a retailer, Selling products directly to consumers via a company website, Using a wholesaler to distribute products, Partnering with a third-party logistics provider

Back

Selling products directly to consumers via a company website

Front

What is a key advantage of using a Point of Sale (POS) system?

Back

It automates the sales process and provides real-time data

Front

Which of the following is NOT a function of a sales force in channel management?
- Building relationships with vendors
- Designing product packaging
- Promoting products to retailers
- Providing customer feedback to the company

Back

Designing product packaging

Front

What is the role of product packaging in distribution?

Back

To protect the product during transportation and storage

Front

Which of the following best describes a multi-channel distribution strategy? Options: Using only online platforms to sell products, Selling products through multiple channels such as online, retail, and direct sales, Distributing products exclusively through wholesalers, Relying solely on a sales force for distribution

Back

Selling products through multiple channels such as online, retail, and direct sales

Front

How can a POS system enhance customer experience?

Back

By providing faster checkout and personalized promotions

Front

What is a potential disadvantage of using a single distribution channel? Options: Increased market reach, Greater control over the brand, Higher dependency on one channel, leading to risk, Simplified logistics

Back

Higher dependency on one channel, leading to risk

Front

Which of the following is a benefit of effective channel management? Increased product returns, Improved customer satisfaction and loyalty, Higher costs of distribution, Reduced market coverage

Back

Improved customer satisfaction and loyalty

Front

In what way can a POS system assist in inventory management? Options: By manually tracking stock levels, By providing real-time updates on inventory levels, By increasing the likelihood of stockouts, By complicating the restocking process

Back

By providing real-time updates on inventory levels