Ethos Appeal Flashcard

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What is ethos appeal?

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Ethos appeal is a rhetorical strategy that focuses on establishing credibility and trustworthiness in communication.

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Why is ethos appeal important in political speeches?

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Ethos appeal is important in political speeches because it establishes the candidate's credibility and trustworthiness, influencing voters' perceptions.

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What role does an author's background play in ethos appeal?

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An author's background, qualifications, and reputation contribute to their credibility, which is essential for ethos appeal.

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How can ethos appeal be demonstrated in a presentation?

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Ethos appeal can be demonstrated by referencing reputable sources or experts in the field to support claims.

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What is the primary focus of ethos appeal?

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The primary focus of ethos appeal is on credibility and trustworthiness.

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What are the three rhetorical appeals?

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The three rhetorical appeals are ethos (credibility), pathos (emotional appeal), and logos (logical reasoning).

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How does ethos differ from pathos and logos?

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Ethos focuses on credibility, pathos appeals to emotions, and logos relies on logical reasoning.

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What is an example of ethos appeal in climate change discussions?

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Referencing statements made by climate scientists from reputable organizations is an example of ethos appeal.

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In what way does ethos appeal affect audience perception?

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Ethos appeal affects audience perception by enhancing the speaker's credibility, making the audience more likely to trust and accept their message.

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What is the relationship between ethos and ethics?

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Ethos is concerned with credibility and ethics, as a trustworthy speaker is often seen as having strong ethical principles.