Intro to Business & Marketing Benchmark #2

Front

What is marketing?

Back

process of creating, promoting, and presenting a product or service

Front

There are 7 functions of marketing. Which function includes getting money that is necessary to set up or run a business?

Back

Financing

Front

Which function of marketing includes gathering and analyzing information about consumers, trends, and competitors' products?

Back

Product/Service Management

Front

Which function of marketing includes deciding how much to charge for a product or service?

Back

Pricing

Front

Which function of marketing includes an effort to inform, persuade, or remind potential customers about a product or service?

Back

Promotion

Front

Which function of marketing is providing customers with goods or services they choose to buy?

Back

Selling

Front

What is the marketing mix?

Back

four basic marketing strategies: product, place, price, and promotion

Front

Facts about the population that includes age, gender, location, and income is

Back

Demographics

Front

Target marketing is

Back

potential group of customers a company can focus on, most likely to buy their product or service

Front

Which of these is not one of the 4 Ps of Marketing? Product, Price, Promotion, Place, Purchase

Back

Purchase