Front

"As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."

Back

ethos

Front

"The veterinarian says that an Australian shepherd will be the perfect match for our active lifestyle."

Back

ethos

Front

"If his years as a Marine taught him anything, it’s that caution is the best policy in this sort of situation."

Back

ethos

Front

Ethos

Back

Ethics/Image

Front

This term refers to an argument that appeals to logic

Back

Logos

Front

Pathos

Back

An argument that appeals to one's emotions.

Front

Type of appeal: Nearly 25% of all car accidents are caused by drivers using a cell phone while driving.

Back

logos

Front

Type of appeal: Listerine is recommended by most dental professionals

Back

ethos

Front

Facts, research, surveys, statistics, charts or diagrams, definitions, and examples would support which rhetorical appeal?

Back

Logos

Front

Trustworthiness, including author’s background and qualifications, authority, and reputation all support which rhetorical appeal?

Back

Ethos