Ethos - Pathos - Logos

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What is Ethos?

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Ethos is an appeal to credibility or character. It establishes trust and authority in the speaker or writer.

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What is Pathos?

Back

Pathos is an appeal to emotion. It aims to persuade by eliciting feelings such as sympathy, anger, or happiness.

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What is Logos?

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Logos is an appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade.

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Example of Ethos:

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"This product is recommended by leading experts in the field."

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Example of Pathos:

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"Imagine the pain of losing a loved one due to distracted driving."

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Example of Logos:

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"Studies show that 25% of car accidents are caused by texting while driving."

Front

How does Ethos strengthen an argument?

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By establishing the speaker's credibility, making the audience more likely to trust their message.

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How does Pathos influence the audience?

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By appealing to their emotions, making them more likely to connect with the message on a personal level.

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How does Logos enhance persuasion?

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By providing logical reasoning and evidence, making the argument more convincing.

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What type of appeal is used in advertisements featuring doctors?

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Ethos, as it relies on the credibility of medical professionals.