Promotion: Communication and Personal Selling

Front

This is any form of communication a business or organization uses to inform, persuade, or remind consumers about its products or services.

Back

Promotion

Front

Promotion is a __________________ process, which consists of a sender who encodes a message and directs it to a receiver who decodes it and provides some form of feedback.

Back

communication

Front

The ___________________ begins the communication process by creating the message.

Back

sender

Front

The __________________ is the subject, emotion, or idea that is being communicated.

Back

message

Front

When the sender converts an idea into a message that the receiver can understand:

Back

encoding

Front

This requires the receiver to interpret the transmitted information in order to understand the message.

Back

decoding

Front

This is the method selected to convey the message.

Back

message channel

Front

The individual or group of people for whom the message is meant; these could be customers or potential customers.

Back

Receiver

Front

This is anything that makes it difficult for the receiver to understand the message.

Back

Noise

Front

This is the receiver’s reaction or response to the message.

Back

Feedback