4.03 Scoring Customers through Sponsorships

Front

Why is sports/event sponsorship one of the fastest growing promotional activities today?

Back

People are receptive to companies that sponsor their teams/events.

Front

Which of the following must companies that sponsor sporting and entertainment events know:
Their customers' needs,
The complexity of contracts,
The strategies of each team,
The difference between sports and entertainment

Back

Their customers' needs

Front

Which of the following is an accurate statement about sponsorship opportunities:
Opportunities exist everywhere and in all sizes, Only large businesses can afford sponsorship fees, Sponsorships with major league teams/events are the most profitable, Opportunities are only available in major cities

Back

Opportunities exist everywhere and in all sizes

Front

Why do small, local businesses typically sponsor local or regional teams and events rather than national or international events?

Back

They want to reach the people who buy their products

Front

What must smaller businesses have to compete with larger businesses for a sponsorship opportunity? Publicity, Budget, Brand Awareness, Exclusive Rights

Back

Budget

Front

What do sponsors want to accomplish by putting their company logos on NASCAR race cars?

Back

Brand Recognition

Front

If Coca-Cola is the only soft-drink sponsor of your favorite team, Coca-Cola is considered a(n) ____________________ sponsor.

Back

exclusive

Front

The relationship between a sponsor and a sports/event entity is often described as a

Back

partnership

Front

Who benefits from an effective sports/event entity sponsorship? Options: Sponsor, sports/event entity, and fans; Sports/Event entity, fans, and competitors; Competitors, sponsor, and fans; Sponsor, competitors, and sports/event entity

Back

Sponsor, sports/event entity, and fans

Front

Information on the sponsorship, costs, marketing opportunities, and audience demographics are examples of information

Back

included in a sponsorship proposal