Ethos/Pathos/Logos

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What is Ethos?

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Ethos is a rhetorical appeal to credibility or character. It establishes trust and authority in the speaker or writer.

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What is Pathos?

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Pathos is a rhetorical appeal to emotion. It aims to persuade an audience by eliciting feelings such as pity, fear, or joy.

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What is Logos?

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Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade an audience.

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Example of Ethos: Using an expert's opinion.

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When a doctor recommends a treatment based on their medical expertise, they are using ethos.

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Example of Pathos: Emotional appeal in advertising.

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An advertisement showing a sad puppy in need of a home appeals to pathos by evoking feelings of compassion.

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Example of Logos: Logical reasoning in an argument.

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A debate that uses statistics to show that exercise improves health is an example of logos.

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How does Ethos build trust?

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Ethos builds trust by demonstrating the speaker's credibility, experience, and moral character.

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How can Pathos influence decisions?

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Pathos can influence decisions by appealing to the audience's emotions, making them feel connected to the message.

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How does Logos support arguments?

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Logos supports arguments by providing logical reasoning and evidence that can be verified.

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What role does Ethos play in persuasive writing?

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Ethos plays a crucial role in persuasive writing by establishing the writer's authority and trustworthiness.