Unit 4 Entrepreneurship

Front

A customer profile is

Back

a detailed description of your target market's characteristics

Front

To sell your product to a mass market means

Back

to target as many consumers as possible with your marketing efforts

Front

The value that a product or service offers can be tangible or intangible.

Back

True

Front

A marketing mix is created by mixing together the

Back

five P's

Front

The marketing strategy "Place" refers to

Back

selling and delivery methods

Front

What are the 5 P's?

Back

people, product, place, price, and promotion

Front

This is the limited amount of customers who are most likely to buy a specific product or service.

Back

target market

Front

Market segments based on where consumers live or where businesses are located.

Back

geographics

Front

The relative worth of something - money.

Back

value

Front

Small group within a target market that has one or more things in common.

Back

market segments