MK 270 Exam Review Set 5

Front

What does "product depth" refer to?

Back

The number of variations within a product line

Front

Buyer’s remorse occurs when consumers regret making a purchase.

Back

True

Front

The cost an advertiser pays when a user clicks on their ad is known as ________.

Back

Cost Per Click (CPC)

Front

Which of the following is NOT part of the promotional mix? Sales Promotions, Public Relations, Advertising

Back

Pricing

Front

Personal selling refers to:

Back

Face-to-face interaction with potential customers

Front

Brand awareness refers to the recall and ________ of a brand in the minds of consumers.

Back

recognition

Front

What type of need does insurance fulfill in Maslow’s hierarchy?

Back

Safety

Front

Brick-and-mortar stores compete with online retailers by offering ________.

Back

Unique in-store experiences

Front

What is the purpose of branding?

Back

Create a recognizable and consistent identity

Front

Public relations focuses on:

Back

Creating a positive image and building relationships with the public