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MK 270 Exam Review Set 5

MK 270 Exam Review Set 5

Assessment

Flashcard

Business

12th Grade

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

Student preview

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10 questions

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1.

FLASHCARD QUESTION

Front

What does "product depth" refer to?

Back

The number of variations within a product line

2.

FLASHCARD QUESTION

Front

Buyer’s remorse occurs when consumers regret making a purchase.

Back

True

3.

FLASHCARD QUESTION

Front

The cost an advertiser pays when a user clicks on their ad is known as ________.

Back

Cost Per Click (CPC)

4.

FLASHCARD QUESTION

Front

Which of the following is NOT part of the promotional mix? Sales Promotions, Public Relations, Advertising

Back

Pricing

5.

FLASHCARD QUESTION

Front

Personal selling refers to:

Back

Face-to-face interaction with potential customers

6.

FLASHCARD QUESTION

Front

Brand awareness refers to the recall and ________ of a brand in the minds of consumers.

Back

recognition

7.

FLASHCARD QUESTION

Front

What type of need does insurance fulfill in Maslow’s hierarchy?

Back

Safety

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