Advertising and Demographics

Front

Which of the following claims must be legally proven/shown if put on a menu? "Best pie in the world", "Low calorie broccoli soup", "All part of a balanced breakfast", "Cheaper than the leading brand"

Back

"Low calorie broccoli soup"

Front

Which of the following is NOT a violation of truth in menu laws? colored table syrup sold as "maple syrup". vanilla extract sold as "flavor from premium vanilla beans" pineapple sold as "tangy, tropical fruit flavor" choice sirloin steak sold as "prime filet mignon"

Back

pineapple sold as "tangy, tropical fruit flavor"

Front

Which term refers to a group of customers who share common wants and needs? Options: fan base, market, demographic, population

Back

market

Front

Which is NOT an aspect of the marketing mix? Options: product, placement, population, price

Back

population

Front

Which is NOT included in the demographics of a population? Options: age, gender, income, last names

Back

last names

Front

Which term refers to people who are exposed to an ad? Options: ad campaign, frequency, audience, mass media

Back

audience

Front

What is a series of ad messages that share a single idea?

Back

ad campaign

Front

What is the final step in the process in developing a new product? Options: develop a business plan, develop the product, evaluate customer acceptance, introduce the product

Back

evaluate customer acceptance

Front

Who is the target audience?

Back

a group of people who are most likely to want the product being advertised

Front

The oldest form of advertising: News Paper, Radio, TV, Words of mouth

Back

Words of mouth