Marketing 1 Course Flashcard

Front

What is the purpose of Promotion in marketing?

Back

To inform customers about products

Front

What is the focus of Selling in marketing?

Back

How to convince a customer that a product is the best choice

Front

What does Market Planning involve?

Back

Identifying target market and strategies

Front

Which core function of marketing involves gathering and analyzing information about markets?

Back

Marketing Information Management

Front

Which of the following is a component of the marketing mix? Customer Service, Product, Market Research, Financial Analysis

Back

Product

Front

What does Mass Marketing focus on?

Back

Reaching the highest number of people without segmentation

Front

What does Demographics refer to in marketing?

Back

Personal characteristics like age and gender

Front

Which company is mentioned as a source for Secondary Research?

Back

Adobe

Front

What is the primary goal of utilizing market information in business decisions?

Back

To improve product quality, find new customers, and enhance brand experience

Front

Which pricing strategy involves setting a high price to create a perception of quality?

Back

Prestige pricing