Digital Marketing Course Flashcard

Front

What is the main focus of the Digital Marketing course described in the document?

Back

General background in digital marketing

Front

What does 'brand experience' refer to?

Back

The essence of what a company represents

Front

Which of the following is an example of a product in the marketing mix? A discount coupon, A service offered, A promotional email, A brand logo

Back

A service offered

Front

What is the Digital Marketing Trifecta?

Back

A combination of Owned, Earned, and Paid Media

Front

Which type of media involves content created by fans rather than brands?

Back

Earned Media

Front

What is the role of content marketing in digital marketing?

Back

To create and share content to attract a target audience

Front

Which of the following is NOT a part of the Digital Marketing Trifecta? Owned Media, Earned Media, Paid Media, Viral Media

Back

Viral Media

Front

What is the purpose of hashtags in digital marketing?

Back

To connect social media content to a specific topic

Front

What type of content are emails in digital marketing?

Back

Electronic messages

Front

What happens during the decision phase of a buyer's journey?

Back

Final purchase decision