Section 2.00 Test Prep

Front

Which of the following is responsible for making goods? Manufacturers, Consignments, Retailers, Consumers

Back

Manufacturers

Front

Which of the following are individuals that use the finished products, such as apparel? Manufacturers, Consignments, Retailers, Consumers

Back

Consumers

Front

One of the 4 P's of the Marketing Mix. This involves how and where products are offered to consumers....

Back

Distribution

Front

The route the product takes from the original source, through all middle-people to the end user.

Back

Channel of Distribution

Front

__________ are suppliers of goods and resources.

Back

Vendors

Front

__________ owns goods or brand of which others sell.

Back

Franchisor

Front

Which of the following is the Merchandising Cycle? Options: Advertising, Selling, Buying; Planning, Buying, Selling; Planning, Distribution, Selling; Marketing, Producing, Pricing

Back

Planning, Buying, Selling

Front

Internal data sources are..........

Back

obtained within the retail company.

Front

A(n) ______________ is the smallest unit for which sales and stock records are kept.

Back

stock-keeping unit (SKU)

Front

________________ is the quantity of each item offered in the assortment categories or classifications carried.

Back

Assortment Depth