Persuasive Techniques

Front

What is the definition of persuasive techniques?

Back

Persuasive techniques are methods used to convince an audience to adopt a certain viewpoint or take a specific action.

Front

Who is the audience in persuasive writing?

Back

The people who the author wrote for.

Front

What is ethos?

Back

Ethos refers to appeals using credibility and trust.

Front

What is pathos?

Back

Pathos refers to appeals to your emotions.

Front

What is logos?

Back

Logos refers to appeals using logic or facts.

Front

What is an example of ethos in advertising?

Back

An ad featuring a celebrity endorsing a product, suggesting that their credibility makes the product trustworthy.

Front

What is an example of pathos in advertising?

Back

An ad showing a sad animal in need of a home to evoke sympathy and encourage donations.

Front

What is an example of logos in advertising?

Back

An ad that presents statistics about how a product improves health.

Front

What is the purpose of persuasive techniques?

Back

To influence the audience's beliefs, attitudes, or actions.

Front

What role does the author play in persuasive writing?

Back

The author crafts the message to persuade the audience.