Product Service Management Unit

Front

All the decisions made by a business about what to sell and how to position those products/service in the marketplace:

Back

Product Service Management

Front

__________ refers to identifying product features and methods that will contribute to product sales.

Back

Product Planning

Front

The collective group of difference products produced by a manufacturer or sold by an intermediary/retailer is called the _________.

Back

Product Mix

Front

A group of related products sold by a business is called a ____________.

Back

Product Line

Front

Which of these items for sale in Leo's Snack Shack represents a different product line?
Bottle Water, Juice, Coffee Drinks, All of the above

Back

All of the above

Front

The number of product lines within a product mix is called the ____________.

Back

Product Width

Front

The number of products within a product line is referred to as _____________.

Back

Product Depth

Front

If our school store only sold chips, brownies, and bottled water, the width of our product lines is three.

Back

True

Front

If the brownies we offer in the school store include chocolate brownies, walnut brownies, and peanut butter brownies, the depth of that line of products is two.

Back

False

Front

The ____________ includes four stages: introduction, growth, maturity, and decline.

Back

Product Life Cycle