Kellogg's Challenges in Mexico

Front

What is the main issue Kellogg's is facing in Mexico?

Back

Nutrition label rules.

Front

What did Bimbo do to keep its mascot visible?

Back

Printed the mascot on the actual food product.

Front

What did Kellogg's do to promote their mascots despite the labeling policy?

Back

Curated a Spotify playlist and a commercial.

Front

What has been the response of some companies to the Mexican labeling policy?

Back

Suing the government.

Front

What did STAT observe in supermarkets regarding warning labels?

Back

A significant percentage of soda products had hidden warning labels.

Front

Define 'Nutrition Label Rules' in the context of food products in Mexico.

Back

Regulations that require food products to display nutritional information clearly, affecting marketing strategies.

Front

What is the significance of mascots in food marketing?

Back

Mascots help create brand identity and engage consumers, especially children.

Front

Explain the impact of high import taxes on foreign companies like Kellogg's in Mexico.

Back

High import taxes can increase costs for foreign companies, making their products less competitive against local brands.

Front

What strategies can companies use to adapt to strict labeling policies?

Back

Companies can innovate marketing strategies, such as using social media or creating engaging content.

Front

Discuss the role of social media in modern marketing for food products.

Back

Social media allows brands to connect with consumers, promote products, and respond to market changes quickly.