Chapter 1 Review

Front

Which of the following is a term for physical goods that are bought and sold? Sales, Products, Pricing, Services

Back

Products

Front

Which category would the following action be categorized in: acknowledge and welcome the customer in a cheerful manner in attempt to establish a rapport? Options: Make a Connection with the customer, Access Needs and Interests, Listen and Confirm Customer Needs, Recommend Comprehensive Solutions

Back

Make a Connection with the customer

Front

A cake shop completed its first big party. The shop wants to promote additional business and create a loyal clientele. Which is the MOST effective way to do this?

Back

Ask satisfied customers for feedback, referrals, and opportunities to serve their upcoming events.

Front

What kind of things does a manufacturer produce?

Back

Finished Products

Front

Which of the following describes a grower of strawberries? Manufacturer, Wholesaler, Distribution Center, Retailer

Back

Manufacturer

Front

Which of the following is the term for the retailing approach that places the focus on creating a seamless shopping experience for customers by integrating multiple channels? Options: Multichannel, Omnichannel, Integrated channel, Seamless channel

Back

Omnichannel

Front

The majority of retailers are: Independently owned, Corporations, Franchises, Online only

Back

Independently owned

Front

Which of the following is the standard definition of a retail ecosystem?

Back

An interconnected system of approaches for meeting the goal of retailing, which it to provide customers with the merchandise and services the want

Front

Approximately what percentage of U.S. jobs are retail jobs, as of 2019? (think of the map with percentages on it)

Back

20-25%

Front

What term describes delivering a positive, memorable experience that is more than what the customer expected?

Back

Quality Customer Service