MP - 001 Pretest

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The owner of a business is meeting with the company’s managers and supervisors to set objectives for the next year. This group is developing the company’s

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business goals.

Front

What is the overall reason that marketing strategies are designed and implemented?

Back

Achieving planned goals

Front

Designing an effective marketing strategy is important

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to the success of the business.

Front

A business plans to reduce shoplifting by 10% this year by installing electronic security cameras at key locations. Installing the cameras would be classified as a(n)

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tactic.

Front

Changes that occur in the marketplace may cause an established business to __________ its marketing strategies.

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redesign

Front

What is a consideration for the product element of marketing?

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Packaging

Front

Which of the following is a consideration in the place element of marketing: Using sales promotion, Extending credit to customers, Choosing distribution channels, Offering warranties or guarantees

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Choosing distribution channels

Front

Which of the following is part of the promotional element of marketing: Credit, Discounts, Packaging, Advertising?

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Advertising

Front

Which of the following is a consideration in the price element of marketing:
Where will the products be stored?
Will the business use publicity?
When will research be conducted?
Should the business offer discounts?

Back

Should the business offer discounts?

Front

A marketer who changes the product element in the marketing mix should reevaluate the other marketing elements because the elements are

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interrelated.