Hospitality & Tourism Practice 3

Front

Which of the following factors has the greatest effect on a consumer's buying behavior: A. Social influences, B. Situational influences, C. Individual influences, D. Cultural influences

Back

Cultural influences

Front

When a lodging property develops a weekend package for groups of women who enjoy scrapbooking, it is segmenting the market by

Back

lifestyle and gender.

Front

When writing email messages, employees should remember that emails can be forwarded to others.

Back

can be forwarded to others.

Front

Which of the following is a way that businesses often use database software programs: A. To diagram work schedules, B. To organize vendor information, C. To calculate weekly payroll, D. To prepare promotional material

Back

To organize vendor information

Front

Ken is developing a web page for a new bed-and-breakfast inn. He wants to add information on the web page that describes local tourist attractions and restaurants. To allow website visitors the ability to visit these other websites from the bed-and breakfast inn's website, Ken should create

Back

hyperlinks.

Front

Hospitality businesses are developing strategies to accommodate niche markets. Skydivers are an example of a group in a growing segment called the __________ market.

Back

adventure

Front

The capability of many customers to bypass travel agents when booking trips is one way that the travel and tourism industry has been impacted by

Back

technology.

Front

What portable device can businesspeople use to store electronic documents so they can later retrieve them from other computers?

Back

Flash drive

Front

One way in which many lodging facilities automate their product offerings is by

Back

implementing self-service check-in options.

Front

Using its customer database, an airline determines that out of all of the customers that flew with the airline last year, 31% of them were leisure travelers. In relation to the entire group of customers, the group of leisure travelers represents a

Back

subset.