Tracking Users Online Flashcard By Mr. B

Front

What is the primary method advertisers use to track users across websites?

Back

Cookies

Answer explanation

Cookies are small data files stored on users' devices that track their activity across websites. Advertisers primarily use cookies to gather information about user behavior and preferences for targeted advertising.

Front

What type of cookies tracks your activity across multiple websites?

Back

Third-party cookies

Answer explanation

Third-party cookies are used by advertisers and trackers to monitor your activity across multiple websites, unlike first-party cookies which are specific to the site you are visiting.

Front

How can users limit cookie tracking in their web browsers? Options: Use incognito mode, Block third-party cookies, Install privacy extensions, All of the above

Back

All of the above

Answer explanation

Users can limit cookie tracking by using incognito mode, blocking third-party cookies, and installing privacy extensions. Therefore, the correct answer is 'All of the above' as each method effectively enhances privacy.

Front

What is the main privacy concern associated with cookie tracking?

Back

It allows unauthorized data collection

Answer explanation

The main privacy concern with cookie tracking is that it allows unauthorized data collection. Cookies can track user behavior across websites, leading to potential misuse of personal information without consent.

Front

What type of cookies are set by the website you're visiting?

Back

First-party cookies

Answer explanation

First-party cookies are set by the website you are visiting directly. They are used to enhance user experience by remembering preferences and login information, unlike third-party cookies which come from external sites.

Front

Which of the following is NOT a way advertisers track users?
Cookies,
Device fingerprinting,
Tracking pixels,
Antivirus software

Back

Antivirus software

Answer explanation

Antivirus software is designed to protect users from malware and does not track users like cookies, device fingerprinting, or tracking pixels, which are all methods used by advertisers to monitor user behavior.

Front

How do advertisers use the data collected from tracking methods?

Back

To deliver personalized ads

Answer explanation

Advertisers use tracking data primarily to deliver personalized ads, tailoring their marketing strategies to individual user preferences and behaviors, which enhances engagement and conversion rates.

Front

What does private browsing or incognito mode do?

Back

Limits the storage of cookies during the session

Answer explanation

Private browsing or incognito mode limits the storage of cookies during the session, meaning that cookies are not saved after the session ends. It does not prevent tracking completely or block ads.

Front

What are some alternative tracking methods advertisers use beyond cookies?

Back

Tracking pixels and device fingerprinting

Answer explanation

Advertisers use tracking pixels and device fingerprinting as alternatives to cookies. Tracking pixels collect data on user behavior, while device fingerprinting identifies devices based on unique characteristics, enhancing tracking capabilities.

Front

What is one proactive step users can take to protect their online privacy?

Back

Use ad blockers

Answer explanation

Using ad blockers is a proactive step to protect online privacy as they prevent tracking ads and intrusive scripts from collecting personal data while browsing.