Connotation and Denotation

Front

Denotation

Back

The literal meaning of a word

Front

Connotation

Back

The emotional association that a word carries

Front

Connotation is used in ______ texts.

Back

persuasive

Front

Is it important to be aware of the social, cultural, or emotional implications of words to avoid giving the wrong impression?

Back

True

Front

Advertisers consider word connotations when promoting their products; appropriate diction appeals to consumers.

Back

True

Front

"scent" synonym with negative connotation?

Back

stench

Front

a large group

Back

mob

Front

Without haste (synonym with positive connotation)

Back

leisurely

Front

"look steadily" synonyms: stare, gaze, gawk. Which has a positive connotation?

Back

gaze

Front

Which of the three is the denotation?

unique

,

not commonly found

,

strange

Back

not commonly found

Answer explanation

"Not commonly found" does not contain a positive or negative association. It is neutral.