BTEC L3 1. Marketing Campaign Exam Flashcard

Front

How many marks are allocated for the analysis of research data on the market and competition?

Back

12 marks

Front

Which analytical tool is used to evaluate strengths and weaknesses of a company?

Back

SWOT

Front

What should be used instead of PESTLE if preferred?

Back

Product Lifecycle

Front

What principle should each marketing objective follow?

Back

SMART principles

Front

What should be included in the Gantt chart?

Back

Timeline of the marketing campaign

Front

What is a key aspect of the marketing mix?

Back

Clear and considered marketing message

Front

What is an example of a tag line?

Back

"Just do it"

Front

What is the information pack you need to analyse on the first day of your exam?

Back

The research pack