Marketing Unit 1 2021

Front

Which of the following IS NOT 1 of the 7 Functions of Marketing? Servicing, Marketing Information Management, Pricing, Product/Service Management

Back

Servicing

Front

Which of these statements defines the philosophy of marketing? Produce a large amount of goods as quickly as possible to increase supply, Use high-pressure sales tactics to increase profits for the business, Focus on selling through lots of advertising and large sales force, Focus efforts on satisfying the wants and the needs of the customer

Back

Focus efforts on satisfying the wants and the needs of the customer

Front

Nutrition data is included on the packaging of a food product. What type of economic utility is shown in this example?

Back

Information

Front

Which of these statements describes Time utility? Offer the product just as the need for it arises, Provide the customer with more knowledge, Put the product in a convenient place, Change the material or parts to make a new product

Back

Offer the product just as the need for it arises

Front

A business owned by two or more people

Back

Partnership

Front

A business that is owned exclusively by one person

Back

Sole Proprietorship

Front

A name, symbol, or special mark used to identify a business or brand of product

Back

Trademark

Front

Dynamic activities that focus on the customer to generate a profitable exchange is called:

Back

Marketing

Front

The marketing function of a business has seven elements, four of which are what? Place, price, promotion, product

Back

Place, price, promotion, product

Front

The amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses, such as housing and car payments is what?

Back

Discretionary or disposable income