Marketing 5.01 Multiple Choice Questions 2019

Front

An intermediary function that makes goods available to consumers where they are wanted and needed is

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transporting and storing.

Front

Intermediaries buy large quantities of goods from producers and sell smaller quantities to other intermediaries or to consumers. The result is that intermediaries __________ their per-unit cost for goods.

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reduce

Front

Producers are able to match their production to the needs of consumers or industrial users because intermediaries

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develop an assortment of goods.

Front

Quality Distributors buys electrical equipment and supplies from ABC Electric and sells them to local electrical contractors. Quality Distributors is an example of a(n)

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intermediary.

Front

The use of intermediaries enables producers to make larger profits because intermediaries

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may sell more than the producer could sell on its own.

Front

Top-Notch Wheels buys mountain bikes from The Great Colorado Mountain Bike Company and sells them to bike shops. Top-Notch Wheels is an example of a(n)

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wholesaler

Front

Walmart, Domino's, and Avis Rent-a-Car are examples of

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retailers

Front

What distribution channel is used for high-priced industrial goods when the producer does not have its own sales force?

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Producer to agent to user

Front

What is an advantage for producers in using the producer-to-wholesaler-to-retailer-to-consumer distribution channel?

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Wholesalers usually buy in large quantities.

Front

What is the most common channel of distribution for large industrial goods?

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Producer to industrial user