Unit 4 Study Guide

Front

Which of the following is the most common reason for businesses to search for ways to make their products better and cheaper?
Options: Competition, Publicity, E-commerce, Service marketing

Back

Competition

Front

Overall, what does marketing allow us to do?

Back

Live our daily lives

Front

According to the marketing concept, which option demonstrates customer orientation? Options: Convincing a buyer to buy, Researching a firm’s competitors, Finding out what a buyer wants, Advertising the features of a product

Back

Finding out what a buyer wants

Front

In the marketing concept, whose point of view matters most?

Back

Buyer’s

Front

Which of the following activities is an aspect of marketing a service?
Finding out customers’ favorite coffee flavors,
Determining how much to charge for a haircut,
Developing a new, improved cell phone,
Advertising the state of Michigan on television

Back

Determining how much to charge for a haircut

Front

In an overall sense, where does marketing occur?

Back

Wherever customers are

Front

Which of the following is an example of communicating with customers?
Options:
Creating a new product,
Sponsoring a charity event,
Choosing a store to distribute products,
Developing a marketing plan

Back

Sponsoring a charity event

Front

Which of the following is a method used to communicate with customers? Personal selling, Manufacturing, Customer orientation, Marketing concept

Back

Personal selling

Front

Which of the following influences the process of determining price? Customers’ perception of value, Publicity, Purchase location, Sales promotion

Back

Customers’ perception of value

Front

What provides the basis for all marketing goals and actions?

Back

Planning