Marketing Segmentation

Front

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.

Back

Geographic

Front

___________ is based on the way a customer use the product.

Back

Behavioral

Front

__________are used to divide the total market for their product into smaller, more specific groups.

Back

Market Segmentations Methods

Front

Chad has an interest in partying every weekend; this can help a marketer determine his ______.

Back

Psychographic criteria

Front

Ms. Montford's loyalty to purchasing only coach handbags will help in determining the_____ aspect of a Market Segmentation analysis.

Back

Behavioral

Front

__________involves using a single marketing strategy to reach all customers.

Back

Mass Marketing

Front

___________ is a method used to identify customers with similar wants and needs.

Back

Market Segmentation

Front

The term "Demographics" refers to

Back

Grouping potential customers using statistical data such as age, race and gender

Front

Which of these is NOT a Demographic characteristic, or a statistical way of grouping people that is tracked in the US Census? Age, Household Income, Race, Political preference

Back

Political preference

Front

Segmenting a market based on customers' attitudes, opinions, and interests is called

Back

Psychographics