Front

Advertising

Back

A form of paid, non personal promotion in which a company promotes an idea, good, or service through a variety of media

Front

Channel Management

Back

A process that involves selecting and evaluating channel members to monitor the movement of a product from producer or manufacturer to end user.

Front

Direct Marketing Channels

Back

Advertising that sends a promotional message to a targeted group of prospects and customers rather than a mass audience.

Front

Market Identification

Back

The process of a marketer in identifying the most profitable areas to offer a new product or service.

Front

Marketing Information Management

Back

The process and methods that generates, stores, analyzes, and distributes information to promote good decision making for a business.

Front

Personal Selling

Back

Any form of direct contact between a salesperson and customer to fulfill their wants and needs

Front

Product Life Cycle

Back

The stages that a product goes through in its life: Introduction, Growth, Maturity, and Decline

Front

Product Mix

Back

All of the different products and/or services a company makes or sells

Front

Product Service Management

Back

The process of creating and changing the information about a company's catalog of offerings

Front

Promotion

Back

Choices made about advertising, personal selling, sales promotion and public relations used to communicate, inform, and persuade potential and current customers.