FBLA Test: Hospitality and Event Management

Front

Relationship building in the hospitality and event management industry is referred to as ____.

Back

Professional Networking

Front

The marketing mix____.

Back

combines product, price, promotion, and distribution

Front

SMERF attendees have a large proportion of attendees who prefer____.

Back

double room

Front

Estimation of type, quantity and quality of future sales is referred to as____.

Back

sales forecasting

Front

Which type of sales close involves the salesperson telling the prospective customer about what another indecisive customer did?

Back

story close

Front

The hotel position associated with front of the house is the____.

Back

hotel check in/out desk

Front

Salespeople responsible for group business within assigned market segments are____.

Back

sales managers

Front

Successful events are enhanced by planners who develop a ____ for success.

Back

blueprint

Front

Estimated attendance, duration of the event, budget, and venue capacity are parts of event____.

Back

logistics

Front

Effective leaders have a game plan for success. This characteristic is best described as____.

Back

goal oriented