B.E. 4.03 Vocab

Front

What word best describes: Any paid form of nonpersonal presentation of ideas, goods, or services

Back

Advertising

Front

What word best describes: The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large?

Back

Marketing

Front

What word best describes: The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities?

Back

Personal Selling

Front

What word best describes: Marketing element focusing on considerations in getting a selected product in the right place at the right time

Back

Place

Front

What word best describes: Marketing element requiring marketers to determine the amount of money they will ask in exchange for their products

Back

Price

Front

What word best describes: Marketing element referring to what goods, services, or ideas a business will offer its customers

Back

Product

Front

What word best describes: A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome

Back

Promotion

Front

What word best describes: Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it

Back

Publicity