Sports and Entertainment Marketing Promotion Review

Front

Which of the following is an example of branded merchandise: Tiger Woods golf towel, NCAA Nokia Sugar Bowl, Allen Iverson jersey, Nike sweatshirt

Back

Nike sweatshirt

Front

Sears pays a fee to the WNBA to have some of its players come to the store for an autograph-signing session. This is an example of

Back

sponsorship

Front

Rayovac Batteries pays a fee to Michael Jordan to appear in its television commercials. This is an example of

Back

endorsement

Front

Which of the following companies is a licensor (holds the rights to trademarked property): Champ’ s Sporting Goods, Adidas, The New York Yankees, Upper Deck

Back

The New York Yankees

Front

A company that manufactures products using trademarked property is known as a

Back

licensee

Front

Which of the following is a licensee: Monday Night Football, Wrigley Field, The Masters Tournament, Nintendo

Back

Nintendo

Front

Which of the following is an example of a licensed product: Nascar Earrings, Converse shoes, Wheaties Cereal box featuring athlete, Buick Invitational Golf Tournament

Back

Nascar Earrings

Front

The main benefit of being a licensor is

Back

profits

Front

The fee a licensee pays up front to use trademarked property is called a(n)

Back

guarantee

Front

What are royalties?

Back

A percentage of actual sales.