Sampling and Bias Flashcard

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What is response bias in survey research?

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Response bias occurs when participants provide inaccurate or misleading responses due to factors like social desirability, acquiescence bias, or interviewer effect.

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What is a sample in research?

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A sample is a subset of individuals selected from a larger population, used to make inferences about the population.

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What is the difference between a sample and a population?

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A sample is a smaller group selected from a population, which is the entire group of individuals being studied.

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What is the main disadvantage of cluster sampling?

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Cluster sampling may not provide a representative sample if the population is diverse.

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What are the steps involved in conducting stratified sampling?

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1. Divide the population into subgroups or strata. 2. Randomly select samples from each stratum. 3. Combine the samples to form the complete sample.

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What is social desirability bias?

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Social desirability bias is the tendency of respondents to answer questions in a manner that will be viewed favorably by others, leading to inaccurate responses.

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What is acquiescence bias?

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Acquiescence bias is the tendency for respondents to agree with statements as presented, regardless of their actual opinion.

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What is the purpose of random sampling?

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Random sampling aims to ensure that every individual in the population has an equal chance of being selected, reducing bias.

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What is a representative sample?

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A representative sample accurately reflects the characteristics of the population from which it is drawn.

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What is the difference between qualitative and quantitative research?

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Qualitative research focuses on understanding concepts and experiences, while quantitative research involves numerical data and statistical analysis.