The Role of Social Media in Marketing

Front

What is the primary reason businesses need a social media presence according to the article?

Back

To connect with customers and boost leads and sales

Front

Which of the following is NOT listed as one of the five most valuable social media platforms for businesses? Facebook, LinkedIn, Snapchat, Instagram

Back

Snapchat

Front

According to the survey mentioned in the article, what percentage of social media marketers believe social media positively influences their company’s revenue and sales?

Back

52%

Front

What is one of the biggest challenges businesses face with social media?

Back

Not having enough human and financial resources

Front

What type of content is most successful at engaging customers on social media according to the article?

Back

Articles, videos, and images

Front

What is a key benefit of social media for businesses in terms of customer interaction?

Back

It opens the conversation for instant interaction and relationship building

Front

What is the recommended approach to social media content strategy mentioned in the article?

Back

Use a mix of original content and quality design

Front

How can businesses demonstrate authority on social media?

Back

By setting up robust profiles and updating frequently with relevant content

Front

What is a suggested way to grow affordably on social media? Options: Invest in expensive ad campaigns, Use social media advertising to reach objectives regardless of budget, Focus only on organic reach, Avoid using ads altogether

Back

Use social media advertising to reach objectives regardless of budget

Front

What is a common misconception about social media advertising mentioned in the article?

Back

It can be difficult to track