Front

A premium is

Back

a free gift with a company's name printed on it

Front

A contest that creates excitement about a product is a form of

Back

publicity

Front

A cover letter sent with a press release is called a

Back

pitch letter

Front

Visual merchandising refers to

Back

how products are displayed in a store

Front

Which of the following is not a form of media advertising? catalog, web banner, press release, outdoor billboard

Back

press release

Front

Which of the following is not one of the six key elements in a promotional mix? personal selling, publicity, networking, advertising

Back

networking

Front

Which of the following does not describe one of the four promotional steps (AIDA) for getting customers? action, interest, demand, attention

Back

demand

Front

Which of the following is not a one-on-one effort for promoting a product?
telemarketing,
direct mail,
personal selling

Back

infomercial

Front

A group of specific promotional activities built around a theme or goal is called a

Back

promotional campaign

Front

The communication model used by companies to plan, create, and manage product promotion is

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AIDA