MH31-4.04 SEM 1 Study Guide

Front

Which of the following is an example of a celebrity endorser: A publicist writing advertising copy, A college student posing for a print ad, A well-known person promoting a product, A business owner appearing in a commercial

Back

A well-known person promoting a product

Front

The most commonly used type of endorsement involves paying a celebrity to:

Back

advertise a product.

Front

Why do some businesses pay college and high school sports teams to wear a manufacturer's clothing?

Back

To influence other students

Front

Which of the following is an example of a celebrity endorsing an event simply by being associated with it: Appearing in a print ad, Saying a tournament is great, Attending a grand opening, Cheering for a football team

Back

Attending a grand opening

Front

A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n):

Back

testimonial.

Front

Which of the following is a true statement about using celebrity sports figures to endorse products: Only retailers use celebrity endorsers., Celebrities only endorse tangible products., Service businesses do not use sport figures., All types of businesses use well-known athletes.

Back

All types of businesses use well-known athletes.

Front

A celebrity appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of:

Back

cross-promotion.

Front

Which of the following is an example of a celebrity promoting a service: A professional golfer endorsing a credit card, A former boxing champion advertising gas grills, A famous actress recommending exercise equipment, A popular comedian wearing a brand of athletic shoes

Back

A professional golfer endorsing a credit card

Front

Why do large fundraisers and major sporting events often invite celebrities to participate? Options: To make donations, To provide entertainment, To sell concessions, To increase attendance

Back

To increase attendance

Front

Athletes are often considered to be particularly effective promoting products related to:

Back

their sport.