Digital Marketing Test Review (#1)

Front

Sales Promotion

Back

A marketing strategy where the product is promoted using short-term attractive initiatives to stimulate its demand and increase sales.

Front

Advertising

Back

Paid, non-personal communication usually targeted at large numbers of potential customers.

Front

Promotion Mix consists of the 4P's of marketing?

Back

False

Front

Marketing Concept

Back

Using marketing data to focus on the needs and wants of customers in order to develop marketing strategies

Front

Product

Back

A good or service

Front

Place

Back

Involves getting the product/service to the end user

Front

Trademarks

Back

Intellectual property protection for items that define a brand such as a logo, slogan, or trade character

Front

Branding

Back

A company name, logo, the design, or a combination used to identify and differentiate itself from the competition.

Front

Which of the following is true in terms of content and content marketing? Options: Content and content marketing are a way to build a brand and communicate with customers; it allows customers to gain knowledge about a company and its brand., Content marketing provides valuable and relevant information thus making a website a resource for customers and potential customers., Great content gives a company a way to communicate with customers without trying to sell them something. Content allows a company to interact and build a relationship with customers by giving them useful information., All

Back

All

Front

What is a MEME?

Back

An image, hyperlink, video, picture, website, or hashtag that spreads rapidly by Internet users.