Digital Marketing Test Review (#3)

Front

What is conversion in the context of social media marketing?

Back

The process of converting website visitors, social media followers, or other potential customers into paying customers.

Front

What is the process of collecting, measuring, and analyzing data to better understand social media marketing performance called?

Back

Analytics

Front

This image is an example of

Back

Meme

Front

Ad best practices for Instagram include......

Back

Know your audience, Captivate with captions, Use hashtags.

Front

Unlike traditional media, customers and others can use social media to:

Back

communicate directly with businesses and organizations.

Front

Promotion Mix consists of the 4P's of marketing?

Back

False

Front

Digital Marketing

Back

The act of communicating value of a business/product via online connections and engagement

Front

Price

Back

Amount of money requested or exchanged for a product

Front

Demographic Segmentation: The who: age, gender, ethnicity, income level, education, job, etc.

Back

The who: age, gender, ethnicity, income level, education, job, etc.

Front

Behavioral Segmentation: The how: spending habits, purchasing habits, browsing habits, usage rates, etc.

Back

The how refers to the spending habits, purchasing habits, browsing habits, and usage rates.