Principles of Business 9e Chapter 10

Front

All businesses must complete some marketing activities even if that is not their focus.

Back

True

Front

A target market is a group of consumers that have similar wants and needs.

Back

True

Front

Effective marketing begins with a good product.

Back

False

Front

Finding solutions to problems through carefully designed studies involving consumers is called marketing research.

Back

True

Front

Product packaging is the least important part of product planning because consumers simply throw away the packaging before using the product.

Back

False

Front

The first step in new product planning is to develop a full marketing strategy.

Back

False

Front

Highly complex and technical products generally have higher prices than simple products.

Back

True

Front

A markup should be thought of as a pricing mistake because it reduces the amount of money the business has to cover operating expenses and profits. True or False?

Back

False

Front

A farmer selling at a roadside stand tomatoes she grew in her own garden is an example of a direct channel of distribution.

Back

True

Front

Advertising is any form of communication used to inform, persuade, or remind.

Back

False