Ethos, Pathos, Logos game 1

Front

What is Ethos?

Back

Ethos is a rhetorical appeal to credibility or character. It is used to convince the audience of the reliability and trustworthiness of the speaker or brand.

Front

What is Pathos?

Back

Pathos is a rhetorical appeal to emotion. It aims to persuade the audience by eliciting feelings such as sympathy, anger, or happiness.

Front

What is Logos?

Back

Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade the audience.

Front

Give an example of Ethos in advertising.

Back

An advertisement that highlights a celebrity's qualifications or experience to promote a product, suggesting that the product is trustworthy because of the celebrity's endorsement.

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Give an example of Pathos in advertising.

Back

An advertisement that shows a sad story about a pet in need, aiming to evoke feelings of compassion and encourage donations.

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Give an example of Logos in advertising.

Back

An advertisement that presents statistics showing that 90% of users reported satisfaction with a product, appealing to logical reasoning.

Front

How can Ethos be used in a persuasive essay?

Back

By establishing the writer's credibility through their expertise, experience, or ethical stance on the topic.

Front

How can Pathos be used in a persuasive essay?

Back

By using emotional language, anecdotes, or vivid imagery to connect with the reader's feelings.

Front

How can Logos be used in a persuasive essay?

Back

By including data, facts, and logical reasoning to support the argument.

Front

What is the purpose of using Ethos in communication?

Back

To build trust and persuade the audience that the speaker or writer is credible.